The challenge for 93 Supreme was to establish a distinctive and premium presence in a rapidly expanding and often visually redundant cannabis market. The brand needed an identity that would convey premium quality and modern efficiency, deliberately moving away from the typical, over-used nature themes. Our goal was to create a system that felt established (indicated by the ESTD 2014) yet was bold and forward-looking, ensuring high visibility and seamless application across all packaging and digital assets while maintaining regulatory compliance.
Our approach was to merge the concept of premium fuel with the natural element of cannabis, creating a unique visual metaphor. We designed a primary logo that is a minimalist, iconic fusion of a gas pump and the cannabis leaf. This immediately signals a brand that is high-octane, reliable, and of supreme quality. The color palette was crucial: we leveraged a sophisticated deep forest green to anchor the natural association, contrasted with a vibrant, high-energy orange to inject a modern, powerful feel. This unexpected combination avoids industry clichés and ensures maximum contrast and visibility.
