Emblem

The WITMAN’S BAR-B-Q brand identity is a masterful example of a Heritage Emblem, using a meticulously designed circular badge to communicate authenticity, longevity, and a dedication to traditional Texas-style techniques. The entire system is built upon a classic, appetite-inducing color palette: deep brown/black for the heavy typography and the central Steer Skull icon, set against a warm cream background, which suggests both robust flavor and established history, while a vibrant red is strategically used for key accents like the star on the skull’s forehead and the “TEXAS STYLE” designation to inject energy and regional pride. By combining a heavy, arching Slab-Serif wordmark with iconic Western imagery and grounding it with the “Est. 2003” date, the logo immediately positions WITMAN’S as a trusted, high-quality, and authentic barbecue institution whose message is concisely summarized by its motto: “ALL SMOKE NO JOKE.”

The Crimen Screen Printing identity is a raw, high-energy fusion of street art culture and professional service, deliberately positioning the brand as rebellious and expert in its craft. The visual system is anchored by a high-contrast palette of vibrant orange (#EC612A), a near-black charcoal, and a creamy off-white, echoing the industrial and edgy feel of printing and graffiti. The branding is highly modular, revolving around two main typography styles: an aggressive, custom script wordmark and a bold, blocky sans-serif that suggests speed and impact.